Reloy, a leading proptech loyalty platform focused on real estate developers, has made headlines with its impressive FY25 performance. Achieving a remarkable 60% growth year-on-year, the company recorded ₹28.5 crore in revenue. This growth was driven primarily by its referral-based model and strategic alignment with large real estate brands. The company’s significant leap highlights not only its evolving business model but also a broader shift in how Indian real estate developers engage with technology partners for post-sales and loyalty-driven solutions.
Referral-Driven Growth: The Core Engine
The highlight of Reloy’s FY25 success is undoubtedly its referral program. In a market where acquiring new customers is expensive and competitive, Reloy has flipped the script by enabling existing homebuyers to act as brand advocates. Through its customer referral platform, the company empowers homeowners to recommend their developer to friends and family—driving organic lead generation and reducing marketing spend for developers.
The core of this system is trust. Homebuyers referring their own builder creates a ripple effect of credibility, and Reloy’s platform facilitates this seamlessly. The model’s effectiveness has now proven itself at scale, contributing directly to the ₹28.5 crore in revenue—an achievement that solidifies Reloy’s foothold in the proptech ecosystem.
Strategic Partnerships with Leading Developers
Reloy’s client roster includes 35+ major Indian real estate developers, including the likes of Prestige Group, Shapoorji Pallonji, and Godrej Properties. These partnerships are essential, not just for revenue, but for ecosystem validation. Developers today seek platforms that go beyond traditional CRM; they need intelligent engagement tools that foster customer loyalty and reduce post-sales friction.
Reloy delivers that by integrating with a developer’s backend systems, offering modular post-sales services, loyalty rewards, and targeted communication. As developers embrace digitization, platforms like Reloy are no longer optional—they are integral to delivering a superior customer experience post-booking.
Digitizing the Post-Sales Journey
Another critical factor behind Reloy’s FY25 revenue growth is its expanding portfolio of post-sales services. Buying a home doesn’t end at the booking—it’s just the beginning. Reloy focuses on simplifying that complex journey for customers with its digital platform. From document verification and payment milestones to handover tracking and interior design consultations, Reloy’s platform serves as a one-stop hub.
This digital experience removes the pain points typically associated with buying property in India. Developers benefit from fewer customer queries, while buyers enjoy clarity and transparency. As a result, customers are more likely to recommend the brand—feeding back into the referral engine that is at the heart of Reloy’s growth strategy.
Scalable Tech Infrastructure Powering Loyalty
Reloy’s technology backbone is designed to scale. FY25 was the year it matured into a full-fledged SaaS platform with proprietary workflows, data analytics, and automation capabilities. This allowed the company to onboard more developers rapidly and deploy customized loyalty programs without significant manual overhead.
For instance, Reloy can create segmented engagement workflows—targeting different buyer personas with distinct messaging, offers, and services. The data collected helps in real-time decision-making, enabling developers to course-correct marketing strategies or improve service delivery. This intelligence layer is why Reloy is far ahead of traditional loyalty vendors and an essential tool for future-ready developers.
FY25 Financial Milestones and Growth Indicators
The 60% year-on-year growth to ₹28.5 crore marks a substantial leap, especially in a volatile real estate market. According to Reloy, the company also witnessed a 40% increase in new developer partnerships and a 55% jump in total referral-based leads generated through the platform. Key operational metrics include:
35+ Developer Partnerships across India’s major metros
4,000+ Referrals Processed through the platform in FY25
35% Conversion Rate on referral leads
45% Reduction in Developer Marketing Costs using Reloy’s referral engine
These numbers reflect a business model that delivers value both to developers and homeowners—creating a win-win ecosystem.
Investor Confidence and Expansion Plans
Reloy’s strong performance has also boosted investor confidence. With funding from notable backers like HDFC Capital’s real estate fund and Tomorrow Capital, Reloy has been able to ramp up its R&D and customer success operations. The company plans to expand its product offerings to include financial services, insurance integration, and post-possession services—all built into the same platform.
Moreover, Reloy is eyeing geographical expansion beyond Tier 1 cities, targeting mid-tier developers in Tier 2 and Tier 3 regions. These markets are ripe for disruption, as developers increasingly demand tech tools to manage growing customer bases and improve NPS (Net Promoter Scores).
Changing the Proptech Narrative in India
India’s proptech space has traditionally been dominated by lead generation portals, brokerage tools, and CRM platforms. What sets Reloy apart is its focus on post-sale engagement. This is an area often overlooked in the race to close deals. However, as developers realize that customer experience drives brand equity, Reloy’s role becomes increasingly pivotal.
With rising customer expectations and digital-native buyers entering the housing market, real estate brands must treat homebuyers like long-term customers—not just one-time purchasers. This loyalty-focused approach is a major contributor to Reloy’s rapid ascent and is influencing how the broader industry is evolving.
Team, Culture, and Vision for the Future
Behind the numbers is a dedicated team that understands the intersection of real estate and technology. Led by Reloy’s visionary founder and CEO Rohan Gopalan, the team’s focus has been unwavering: build a scalable platform that drives measurable value for all stakeholders. The company culture emphasizes transparency, customer-first innovation, and long-term thinking.
Looking ahead, Reloy aims to become the default loyalty and post-sales platform for the Indian real estate sector. Its roadmap includes AI-powered personalization, machine learning models for predicting referral behavior, and new APIs that allow developers to plug into Reloy’s system with minimal integration friction.
Reloy as a Benchmark in Proptech Innovation
Reloy’s FY25 performance sets a benchmark not only in revenue growth but also in how proptech companies can reshape customer relationships in real estate. From digitizing the post-sales journey to building a community of loyal homeowners, Reloy is doing more than just increasing topline—it is rewriting the playbook for modern real estate engagement.
Real estate developers seeking to differentiate themselves in a crowded market now have a proven partner in Reloy. Its FY25 results show that loyalty, technology, and customer-centricity are not just buzzwords—they’re revenue drivers.
Read Full Article : https://bizinfopro.com/news/sales-news/reloys-fy25-revenue-soars-60-to-%e2%82%b928-5-cr-on-referrals-boost/
About Us : BizInfoPro is a modern business publication designed to inform, inspire, and empower decision-makers, entrepreneurs, and forward-thinking professionals. With a focus on practical insights and in‑depth analysis, it explores the evolving landscape of global business—covering emerging markets, industry innovations, strategic growth opportunities, and actionable content that supports smarter decision‑making.