SEO and SEO backlinks are major aspect of your website. Every company have its own website or own ecommerce website to boost their sales or increase in their revenue by website traffic. But not everyone have the power of boosting their site or boosting their website traffic. Some companies paid heavy amount on ads campaigns or things like Facebook and Instagram marketing.
Very low percentage of companies or individuals rely or trust on SEO (Search Engine optimization) it plays huge role in the ranking of your website. Without any SEO Techniques you cannot rank on Google, Bing and more search engines. When your site is properly structured then search engines finds it’s easy to crawl and index and customers find easy to crawl your website or your content.
When it comes to SEO Lets dive into major SEO strategies which you can use to enhance your SEO or website ranking by using these techniques.
ON Page SEO:
Keyword Research: You can use SEO tools like SEMrush and Ahref to search your niche keyword and embed it in your website.
Met Descriptions and Titles: Craft High Quality Titles and Meta descriptions and you must use your keyword in Titles and Meta Descriptions
High Quality Content: Writ e High Quality content on your website to engage the user, so user can find easy to search relevant content or information they want to see.
Headings: Make headings (H1, H2 etc.)_well-structured and logical so search engines finds it easy to understand.
OFF Page SEO:
Social Media: Social media and Digital Media platforms helps you to drive your traffic from Facebook, Instagram pages to your website.
Link Building: Create external links from other websites to enhance the trust of your website.
Backlinks: Backlinks is a crucial part in SEO to boost your traffic and increase your website authority score. You can Create SEO backlinks by various techniques like:
Blogging
Guest Posting
Link submissions
Directory Submissions
Image submissions
PDF submissions
Some organizations don’t trust on SEO or SEO backlinks but ignoring SEO or SEO backlinks cant bearable because your competitor may capture 80 percent of market by build trust on customers and that’s only possible by creating backlinks on more websites relevant to your niche
For example you have website related to cloths and clothing is a major category and you find many giant competitors playing this category and they are ranking on keywords but you find difficult to rank on that keyword. So you can rank by building your free or paid backlinks
TECHNICAL SEO:
Website Audit: Technical SEO means technical aspects your website like website audit and website performance because it play major role to rank your website if your website loads very slow then search engines might find difficult to rank or index your website
Sitemaps: Submit XML Sitemaps to search engines to help them to discover your pages and index them.
Certificates: Make you’re your website have SSL certificate for security.
Robots.txt file: Use robots txt file to handle which pages are crawl able to search engines.
SEO is a bit complex part but it’s a ongoing and continuous process because search algorithms changes by month to month and we also keep in mind how algorithms works like discovering , crawling and indexing the pages
By applying all these strategies we can drive more traffic on website and attract audience. By implementing these rules and strategies your website must rank easily and climbs up in the ranking